We analysed the market and to our surprise we found that the worldwide market has been taken already by top agencies like expedia, laterooms, bedbank etc. All these agencies have huge presence in almost all countries around the world and therefore all tourism is carried out via their websites or GDS’.
We looked a little within that scope and found that the most easy to target audience is that within England and if that sounds like a narrow view, the figure stands at a staggering much more than 1 million travel tourists per year. And there is no one targeting them wholeheartedly.
That was 2 years ago, and because of the timely and realistic estimates and marketing strategies to sell Central London hotels, we were able to create one of the biggest booking service for hotels in central London.